If you are looking to witness success with your online presence in your business then Search Engine Optimization is an integral part. In the recent past, SEO is one of the major concerns of the developers to rank the website properly on the search engine.
Here, we will discuss the SEO practices that you should avoid to Rank on Google while looking to make your website optimized.
Understanding White Hat and Black Hat SEO
White Hat SEO refers to SEO practice that follows the guidelines of Google. White Hat SEO refers to that content that is of high quality and is useful for a given user. Moreover, it also ensures that the content will rank well.
But even if you follow the guidelines of Google and your website is not responsive. Then it will also create a poor experience for the user. Being a business owner it is your job to ensure that your website is responsive and is well optimized as well.
White-Hat SEO principles
- High-quality content leaving the user with a jaw-dropping experience
- Keyword cluster must be sensible
- The website should be appealing and must be easy to navigate, mobile-friendly
When the SEO strategies are very poor and people tend to cheat or hack the Google terms it is known as black hat SEO. Many people play tricks to boost their website ranking.
It is quite obvious that when the competition is too high people will find opportunities to cheat so that they can make their website rank better on search engines. But once search engines like Google come to know about it they will again change the rule to ensure that such kind of action does not happen in the future.
9 Bad SEO Practices to Avoid to Rank on Google
Hope by reading the above section you have got to know that Black Hat SEO is a part of bad practices of SEO. So if you are aware of it we are going to discuss the techniques that you must avoid as it could hurt your rankings.
Here are the 9 Bad SEO Practices to Avoid to Rank on Google:
1. Copied Content
The most common mistake that people make is that they copy content from another website. As we all know that content is king and you must ensure that your content is unique and original. Some software will speak whether your content is copied or not. Once you finish your content you can run your content through the software which will help you to know whether your content is unique.
Non-unique content is not at all appreciated because the search engine is already up with those contents. It does not require any duplicate content again.
2. Keyword Stuffing
Most of the people try to stuff their keyword just to optimize their website. Keyword stuffing is one of the bad SEO practices and is one of the common mistakes as well. Readers will not find any interest in the content and it will discourage them to read the entire content.
So a good practice is to mention your keyword properly in title, paragraph, description, and some more times naturally in the content is enough.
3. Accepting Low-Quality Guest Post
According to experts, one of the best ways to get backlinks to your website is to guest posting. Yes, the fact is correct but if it is done cheaply or wrongly then it might hamper your ranking.
We have discussed above that if your content is original, relevant, and impress the audience then you can publish the content without any doubt. However, if the above rules are not met then it would be better that you do not publish your content. Also, you must keep one thing in mind that publishing new content regularly comes under good Search Engine Optimization practice.
Cloaking means hiding the real destination of the link and instead of that showing different versions of the page to the users. However, this was seen to be a common practice in the past but now if you do so then it will hamper your ranking.
A good practice is to keep one version of a page to target users and search engine crawlers. This would help the user to differentiate between ads and websites.
5. Many Ads
If there are many ads above the fold then it’s bad SEO practice. Search engines like Google punish such websites that are filled with too many advertisements. In some of the website, it is seen that the advertisement are visible even without scrolling rather than advertising so call above-the-fold and it is going to hamper the ranking.
Also Read: 7 Tips for Creating an Effective User Flow
6. Paid Links of All Kinds
Making a website takes a lot of time and skill. You must hold your patience as you need to work hard to create the content as well as getting those valuable natural backlinks. Most people do not have patience and guts to work hard, rather they prefer shortcuts which leads them to follow the path of failure.
It’s a very bad thought to buy a link for any kind and your search engine will get to know about it sooner or later. So it is better to avoid such kind of bad practices as you might end up losing your rankings.
7. Avoiding Google Webmaster Tool
Google has come up with their webmaster tool to ensure better communication with the webmaster. If the webmaster tool allows you to get a lot of information about the website and there are a lot of tools that will help you to enhance your SEO ranking in Google.
The webmaster tool allows you to know the bad links, duplicate titles, crawl errors, descriptions, and many more things.
8. A Lot of Outgoing Links
A lot of incoming links can indeed damage your website but if there are a lot of outgoing links it can equally hamper the ranking of your website. If your website shows a lot of outgoing links and if there is no follow tag then it is considered to be as paid directories.
9. Unavailable Website
You must know whether your website loads in less than 5 seconds or not. Moreover, your website must be available 24 /7. If these two rules are not met then it is a part of bad SEO practice.
To avoid such practice, you should ensure that you are having a good hosting provider for 24/7 availability. Modern software like WordPress helps build a fast website as well.
Here we conclude the 9 Bad SEO Practices to Avoid to Rank on Google. I hope you have got to know the best practices of Search Engine Optimization.
You must also ensure that you are up to date with the latest development of algorithms based on Google standards.